Privacy Policy

Welcome to Anemone. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, interact with us, or make a purchase on our platform.

1. Who We Are

Anemone is a fashion e-commerce platform based in the United Kingdom. We sell clothing, accessories, and other fashion-related products to customers in the UK and abroad.

Company Name: Dernier Moda Ltd
Registered Address: 52 Hampden House 55 St Andrews Road, Uxbridge, Middlesex, England, UB10 0WJ

2. Information We Collect

a. Information You Provide to Us

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment details (processed securely via third-party payment processors)
  • Account login credentials
  • Customer support messages or feedback

b. Information Collected Automatically

  • IP address
  • Browser type and version
  • Device information
  • Cookies and tracking technologies
  • Browsing activity on our site (e.g., pages viewed, time spent)

c. Information from Third Parties

  • Payment providers (e.g., Stripe, PayPal)
  • Delivery partners
  • Social media platforms (if you log in via Facebook, Google, etc.)

3. How We Use Your Information

  • Process and fulfil your orders
  • Provide customer support
  • Send order updates and marketing communications (with consent)
  • Improve our website, products, and services
  • Prevent fraud and ensure platform security
  • Comply with legal obligations

4. Legal Bases for Processing (UK GDPR)

  • Contractual necessity: To fulfil our obligations to you (e.g., delivering an order).
  • Consent: For email marketing and cookies (where required).
  • Legitimate interests: Improving services, preventing fraud, and analyzing trends.
  • Legal obligation: For tax, accounting, and legal compliance.

5. How We Share Your Information

  • Payment processors (e.g., Stripe, PayPal)
  • Delivery partners (e.g., Royal Mail, DPD)
  • IT and hosting providers
  • Marketing and analytics tools (e.g., Google Analytics, Meta Ads)
  • Legal and regulatory bodies, if required

We never sell your personal data.

6. International Data Transfers

Where we transfer your data outside the UK (e.g., for cloud hosting), we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions under UK GDPR.

7. Data Retention

We retain personal data only as long as necessary for:

  • The purposes described above
  • Legal or regulatory obligations (e.g., 6 years for tax records)
  • Legitimate business interests

8. Your Rights Under the UK GDPR

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion ("right to be forgotten")
  • Object to processing or request restriction
  • Data portability
  • Withdraw consent (e.g., unsubscribe from marketing)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)
    ICO Contact: https://ico.org.uk

9. Cookies

We use cookies and similar technologies to enhance your experience, analyze site traffic, and deliver personalized content. You can manage cookie preferences through your browser settings or our website's cookie banner.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure payment gateways, and regular audits.

11. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices. Please read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We’ll notify you of significant changes via our website or email.